Google+ Mobile SEO: 5 Best Practices to Follow for 2015

Wednesday 14 January 2015

Mobile SEO: 5 Best Practices to Follow for 2015

Share & Comment

I’ve recently upgraded my phone to an iPhone 5S. Sure, it’s behind the times a little but only if you consider Apple’s fiendish addiction to updates where none are required.
The point is, it’s a great phone. And it’s one I use increasingly to keep my life managed for me. Movie nights? There’s an app for that. Dinner, maybe? Sure. I’ve got Zomato installed. (For those wondering what a Zomato is, it’s India’s equivalent for Yelp!).
If I don’t have an app for anything I need, I’ve definitely got my browser. And if the website isn’t loading on my phone in 20 seconds or less, I’m bouncing.
You know when else I’m bouncing? If the website doesn’t respond (in a timely manner) to fit my screen or if the font-size of the text or the site’s design look all wonky on my phone.
There are a few other things that get under my fingernails as far as browsing on a mobile is concerned, which got me thinking about exactly what marketers need to do to ensure their mobile sites are fully optimized for the users experience.
And so we have this blog post on the best practices for mobile SEO.

Mobile SEO: How Do You Get There?

Build in Responsiveness:

For starters, it’s what I’ve already mentioned briefly above. If your digital strategy has only recently begun to incorporate mobile browsing, responsive web design for mobile or responsiveness needs to be front and center as far your priorities are concerned.
Have you built in the capability for your site to detect varied screen sizes and adjust the layout accordingly? For the uninitiated, best mobile websites is the responsive websites do away with maintaining the same website on multiple URLs. Your site has just the one address and regardless of whether it’s being accessed on a smartphone, a tablet, a “phablet” or really big monitors, it’s the layout that does all the work.
See what I mean?
Build in Responsiveness
Photo Credit: Bruce Clay International
Advantage 1: You’re not losing users because of painfully slow site redirects.
Advantage 2: Google will love you.
Just be careful that you’re not blocking crawlers from reading your CSS and JavaScript files.

Kill the Content Overload:

Don’t do it!  Mobile SEO does not work well with content overload. How to create mobile website? The golden rule of digital marketing is to optimize the user experience. And great user experience is not the love child of pages loaded with heavy media files and ads you wouldn’t show to your audience anyway.
For example, we all know that most mobile browsers don’t support Flash videos. (If you don’t, then I know your web designer does!). And if, under all conscious awareness, you still go ahead and embed a Flash video that your mobile users can’t access? That’s just bad juju, man.

Necessary steps in Mobile SEO optimization

Minimize Your 404s:

This is a pretty dreaded number in my book. Because, if you have a mobile site,  and your users are trying to access you from an unrecognized device and they still get sent to your 404 page, then I don’t even know what to say to you.
This one’s right up there with the Google bot Mobile errors where you’re stuck in an infinite loop of “uncrawlable” mobile sites.

URL Configuration:

In the mobile url best practices if moving everything to one URL isn’t possible, do you know what you have to do to in order to ensure Google understands the link between your desktop site and your mobile site?
No?
Here. We’ll just let them tell you.
dedicated urls configuration
And that’s what it’s all about.

Get Analytics on Your Side

There’s always a whole gaggle of data coming in that can easily become a bunch of garbled statistics if it isn’t viewed or understood with the right lens on.
It’s a good thing we’ve got Google Analytics to help out us lesser mortals.
Audience Overview in Google Analytics
What you’re looking for is to see the consistency of traffic volumes between your desktop and mobile sites. Be fairly warned that your numbers for smartphones, especially conversions, will be much lower than your desktop numbers, which is certainly to be expected.
I know in the mobile seo tips i haven’t said a word about keyword optimization and there’s a reason behind that. There’s a lot more to be covered with this ever-evolving realm of SEO, but that’s why we break up our content into segments.
In the meantime, if you’ve enjoyed this post or feel we should have added more to the content, feel free to leave a comment below or share your thoughts on our Twitter account (@tech_magnate).
It’ll be great to hear from you!
Labels: , ,

19 comments:

Megan Wale said...

keyword stuffing in content would not make any sense. Google panda update will penalize such website.

Unknown said...

very helpful post about seo.it helps very much for beginner.for more information about seo services..visit

seo company in Delhi

Digital marketing company in Delhi

smo company in Delhi

PPC Services in Delhi

ecommerce website development

http://www.nexcuit.com

Digital Marketing Course in Bhopal said...

Excellent article plus its information and I positively bookmark to this site because here I always get an amazing knowledge as I expect. Thanks for this to share with us
this one was great. Thanks and best of luck to you.

babbarsher said...

Your post has been so helpful because it was clear and concise writing made it easy to Your blogs are so inspiring and useful, understand. Thank you!

Sanjay Precision said...

Sanjay Precision India we are the solid suppliers of the top of the line BrassKnurled Pins, Small Plug Pins which is utilized in different mechanical stages. The item is broadly utilized and is along these lines altogether tried for its strength under different set parameters. The crude materials used to fabricate and construct this item are obtained from solid sources. We guarantee that this item displays extraordinary incentive to the cash of our customers.

Ashoka Packers and Movers said...

Ashoka Packers and Movers in Bakaram, Hyderabad give the best services provides at a very cheap cost. If you need the packers and movers in Bakaram, Hyderabad then Ashoka Packers and movers give the best relocation services. We know your households items are very expensive and you want them safe and secure relocation. We provide complete households shifting, car shifting, bike shifting with safe and secure relocation.

Packers And Movers Bakaram
Packers And Movers Bowenpally

ankit said...

Nice Blog. It's very useful for SEO purpose.
best seo services in noida

Rituparna Das said...

Excellent post which are providing such a Seo services knowledge or much more, if people are looking for instant fun they can contact with me. Kolkata escorts services

Ram Niwas said...
This comment has been removed by the author.
Sourabh said...

This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works.
https://rankfrog.wordpress.com/

shabeer said...

Nice words thanks for sharing this Blog, worthy content I have gained more information about the Search engine Optimizations and Digital Marketing.Now Growth with the innovation paving your needs with enhancement to next level that would help you by letting out your business with the trends that have been set out by Best Seo Company in Chennai to Develop my growth in online Business.

Sandeep Bee Online said...

You have explained very nice about the importance of mobile SEO because most of us don't focus on Mobile friendly SEO. It's very important to make your website mobile responsive as we read on the blog. Thanks for sharing such information.

Koka Queen said...

Jaipur Escort offer all a-level services can be provided by our Pooja Gupta Call girls Service in Jaipur they are well trained and high profile girls from the Pooja Gupta in Jaipur area. From all other locations of India we recruited female escorts in Pooja Gupta, They also Anglo Indians and high profile independent models.

Escort near me
College Call girls in Jaipur
House Wife Escort in Jaipur
Desi call girls in Jaipur
VIP Escorts in Jaipur
Body Massage in Jaipur
Air Hostess call girls in Jaipur
Independent call girls in Jaipur
Russian call girls in Jaipur
call girls in pratap nagar
call girls in Sindhi Camp





Mind Mingles said...

helpful information, thanks for writing and share this information. digital Marketing Company In India , mobile seo services

Core SEO Services said...

If you are looking for best and affordable SEO Services in India then visit our website at coreseoservices. We are the top leading SEO Company in India offer all types of Digital Marketing Services across India.

Laureates Academy said...

Laureates Academy, best UPTET Coaching in Noida that covers totally different aspects. Our coaching is trained and knowledgeable to supply student’s very best quality and psychological science coaching. Stress is additionally ordered on out of doors tasks further as individual tasks that provide the scholars feel of the important time things.

CA Foundation Coaching
MCA Entrance Exam Coaching
CTET Coaching in Noida

Book My House Maid said...

The Best Maid Agency Delhi would be held for exactly the same. Maid Services in Delhi are the most suitable choice for hiring maids for performing the various household works.

Babysitting Services in Delhi
Housekeeping Services in Delhi

Techventers said...

Techventers is one of the leading SEO Services Company in Delhi. We have an experienced team of SEO, SMO, PPC, Website Designing and Development. For More Information, Please Contact us or Visit us at Techventers.com.

escorts in aerocity said...

Very Nice Thanks For Sharing

 
Copyright © seo services Amethi,seo company raibareli,seo company Lucknow, SEO Lucknow | Designed By SEO COMPANY LUCKNOW